European Adult Consumer Brand
Ecom · Shopify · Liquid · Custom Theme · Branding
The challenge
The client was preparing to expand a distinctive European consumer brand across multiple markets.
The existing identity was already bold and recognisable, so the challenge was not to reinvent the brand. It was to translate that identity into a Shopify experience that felt consistent, credible and built for ecommerce.
Operating within a regulated adult nicotine category also meant the store needed to communicate product strength, flavour and usage clearly while maintaining a focused and responsible purchasing journey.
What we built
We designed and developed a custom Shopify theme that brought the brand’s visual identity into every part of the storefront.
Bold typography, product-led colour and strong campaign imagery were balanced with a clear structure that made products easy to understand and compare.
Key parts of the build included:
- Custom Shopify theme development
- Market-specific storefront experiences
- Product discovery by flavour and strength
- Clear product information and usage details
- Subscription and repeat-purchase journeys
- Mobile-first product pages
- Flexible sections for campaigns, launches and promotions
- A scalable structure for future products and markets
The product page was designed to keep the brand energy intact while giving customers the information needed to make a confident purchase.
The outcome
The result was a focused Shopify experience that carried the brand consistently across multiple European markets.
The storefront brings together strong visual identity, clear product communication and a purchasing journey designed around repeat orders and subscriptions.
It provides the brand with a flexible ecommerce foundation that can support new products, campaigns and further international growth.