UK Vintage Wholesale Platform
Ecom · Shopify · Custom Theme
The challenge
The client was launching a new vintage wholesale business and needed an ecommerce platform capable of supporting growth from day one.
The store had to make large-volume wholesale buying feel fast and straightforward while still presenting the brand with the polish of a consumer-facing fashion business.
The challenge was not to redesign an existing store, but to build the full ecommerce experience from the ground up.
What we built
We designed and developed a custom Shopify theme around the way wholesale customers actually buy.
The experience was built to support quick product discovery, bulk purchasing and repeat orders without making the store feel overly functional or transactional.
Key parts of the build included:
- Custom Shopify theme development
- Wholesale-focused collection and product pages
- Volume and bundle purchasing
- Clear product grading and stock information
- Mobile-first ordering
- Email capture and Klaviyo integration
- A flexible content system for campaigns, drops and promotions
The store was also structured to make future growth easier, giving the internal team control over collections, merchandising and promotional content without relying on constant development support.
The outcome
The result was a complete Shopify launch built for a new wholesale brand entering a competitive market.
The store has maintained conversion rates above 2% and is on track to generate more than seven figures in revenue within its first 12 months.
More importantly, the platform has created a scalable foundation for repeat purchasing, new product drops and continued expansion across the UK and Europe.